KOR is an elemental expression of the word "core," which refers to the central, innermost, or most essential part. Every person has core values, a core personality and core aspirations. Some understand their core; others search for their core. To us, water is at the core of physical life.
The KOR logo both resembles a water drop and is inspired by the Chinese concept of yin‐yang, which describes two opposing, yet complementary aspects of any phenomenon. The green and blue sides of the KOR water drop join to represent the dualistic relationship and balance of earth and water.